Distance Education Master’s Course Contents

Objectives: The aim of the project course; students’ research methods, thesis/project writing, etc. to have knowledge and put them into practice.

Content: Identifying the problem Project management Project evaluation Reporting and presenting

Objectives: The aim of this course is to provide practical information on the development, working areas, problems and solutions of Human Resources Management, to learn the strategic direction, technical functions and managerial applications of HRM in the light of current developments.

Content: In this course, first of all, the concept of human resources management, its history, importance, human resources functions, behavioral dimension of HRM will be explained, current issues in HRM, developments in this field and examples from practice will be given. At the same time, current domestic and foreign articles written in the field of HRM will be read and analyzed. .

Bu ders için Bilgi Paketi’nde ayrıntı kaydı bulunmamaktadır.

Objectives: Explaining the concepts of inventory, valuation and scale, explaining the inventory transactions and accounting records of all balance sheet and income statement accounts practically.

Content: Non-accounting inventory, intra-accounting inventory. Inventory and valuation: Current assets, fixed assets, short-term liabilities, long-term liabilities, equity. Income and expense accounts, Preparation of basic financial statements: Balance sheet and income statement, Commercial profit and financial profit, sample applications will be emphasized.

Objectives: The aim of this course is to enable students to define marketing problems, formulate research questions and hypotheses, and design marketing research using scientific research techniques. It aims to equip students with the ability to select appropriate data sources, sampling, measurement, and analysis methods, as well as to interpret findings and develop recommendations for business decision-making processes. The course fosters skills in preparing reports in accordance with research ethics, presenting them, and discussing the findings.

Content: The course covers the theoretical foundations of marketing research and marketing information systems; research ethics; critical evaluation of current publications; development of research problems, models, and hypotheses; quantitative, qualitative, and mixed research designs; data sources; sampling and sample size; data collection instruments; experimental designs; measurement, scale development, validity, and reliability; data preparation for analysis; univariate, bivariate, and multivariate analyses; qualitative data analysis; and the interpretation and scientific reporting of results. The assumptions, suitability, and limitations of research methods are discussed through case studies and article reviews.

Objectives: The purpose of this course is to provide students with knowledge regarding the principles and practices that constitute marketing communication—a strategic communication activity aimed at fostering successful relationships with customers and other stakeholders—and to ensure an understanding of the processes involved in planning, developing, and executing marketing communication within an organization, as well as the factors and environmental conditions that influence these processes.

Content: What will be done to achieve the objective of the lesson…

Objectives: The general aim of this course is to provide advanced information about analyzing the financial statements of a business with the help of financial analysis techniques and making some judgments about the business by interpreting the results of these analysis.

Content: The Financial Statement Analysis course will help to recognize the financial statements prepared in accordance with the Uniform Accounting System and Turkish Accounting Standards, to distinguish between the financial statements prepared according to these standards, to read the financial statements and to determine financial strategies by extracting meaningful information from the financial statements with analysis techniques.

Objectives: Quality management process related to the concept of quality, quality planning and control to have the knowledge and skills to obtain basic level of information n to ensure. To adopt the basic concepts of Quality and Total Quality Management and the principles and general rules related to quality management.

Content: Information about quality, summary quality management and basic concept will be explained. Information will be given about the management systems that must comply with the quality standards on the basis of the enterprise.

Objectives: The main purpose of this course is to examine the research process (problem identification, data collection, data analysis and interpretation of results), to review certain scientific research methods (experimental method, descriptive method, historical method, etc.) to learn the techniques of finding literature, collecting data, evaluating data and writing reports practically.

Content: It answers the question of what is science. Examines research methods in the context of social sciences and explains the research process in detail

Objectives: The aim of this course is to turn these ideas into a project application, which students can apply both in their workplaces and individually in order to realize their innovative ideas.

Content: . This course includes theory and applications about what can be done both theoretically and practically, from the thought stage of the project to the application stages to the project calls, and in the correction, rejection and acceptance processes of the project.

Objectives: The aim of this course is to have an opinion about Marketing and its sub-processes. In addition to the history, planning and environment of marketing, the so-called Marketing Components or 4P; It aims to have knowledge about Product, Price, Promotion and Distribution.

Content: This course covers the marketing system and its relationship with environmental factors, the evolution of the concept of marketing, marketing institutions and processes, marketing strategy and planning, marketing research and marketing information systems, consumer behavior and product, distribution, promotion and pricing strategies.

Bu ders için Bilgi Paketi’nde ayrıntı kaydı bulunmamaktadır.

Objectives: The aim of this course is to introduce the terms related to international business management, to provide information on what international businesses should do to enter international markets and improve their activities, to develop their skills to analyze the international factors affecting the activities of businesses, and to teach management problems and ways of coping that may arise in multicultural environments. to enable them to compare theory and real practices with case studies.

Content: In the International Business course, the concepts and theoretical background of international business, the preparations and methods of companies to enter the international market, the factors affecting international business will be explained together with case studies and current developments.

Bu ders için Bilgi Paketi’nde ayrıntı kaydı bulunmamaktadır.

Objectives: In this course, it is aimed to teach the concepts and techniques that will help in the design, analysis and improvement of various operations in a business. Mainly, product and process design, capacity planning, campus and layout strategies, stock management, production management and material requirement planning will be emphasized.

Content: In this course, first of all, general information about basic production systems will be given, their functions and types will be introduced. Later, the issues related to the design of production systems will be discussed. For this purpose, first the current situation is determined, and then problems are identified with bottleneck research and possible solutions are suggested. Within the scope of work study, work and workplace arrangements are made first in terms of ergonomics, then with the help of method analysis, and finally, work measurement of the arranged work systems is made with various methods. From this point of view, this course will focus on transferring this content to you to improve your skills.

Objectives: To examine the basic financial management issues and basic finance theories, to examine their relationship with each other and to analyze and interpret these issues in depth with case studies.

Content: It is important that there is no deficiency in basic information, as the relationship between the basic financial management topics will be examined in depth within the scope of the course. During the course, sample applications will be made on the financial data of companies listed on Borsa Istanbul and the results of the analysis will be interpreted in detail. In addition, basic finance theory topics will be researched by students and presented in lectures. It is recommended to come to the lesson by reading the relevant section from the source books before the lessons. The course will be evaluated through the midterm exam and the research project.

Objectives: The aim of this course is to enable students to understand human behavior in business life and learn methods to increase employee welfare and productivity.

Content: In organizational behavior course, human behavior and organizational behavior theories and practices will be introduced in organizations. Organizational behavior benefits from different disciplines such as psychology, sociology and social psychology. For this reason, the individual (perception, attitude, personality) and individual behavior (motivation, organizational harmony, stress), behavior of the group (group dynamics, leadership, power and policy) and the behavior of the individual in the group (measures to increase individual performance, non-productivity of the individual behavior, and individual behavior (communication, organizational culture, organizational change) at the organizational level.

Bu ders için Bilgi Paketi’nde ayrıntı kaydı bulunmamaktadır.

Objectives: The aim of this course is to enable students to comprehend consumer behavior from a marketer’s point of view. It is to provide an understanding of how consumers’ decision-making processes, the internal and external factors that affect this process and their behavior will differ, and how these differences will affect the marketing strategies of companies.

Content: During the course, first of all, the historical development of consumer behavior as a science will be discussed. Introduction to consumer behavior, consumer behavior marketing relationship, consumer behavior models will be covered. Individual differences that shape consumer behavior, consumer lifestyles and market segmentation will be emphasized. Psychological processes and situational effects that shape consumer behavior and socio-cultural factors that shape consumer behavior will be emphasized. After the students have learned the basic concepts and ideologies until the midterm exam, in the second half until the final exam; Consumer decision-making and purchasing Behaviors, Consumers’ purchasing and post-purchase Behaviors, How do consumers think? Consumers’ cognitive structures, consumer behavior research and understanding of consumer trends will be provided.

Objectives: The aim of this course is to explain the types of costs, cost elements, cost centers and cost distribution methods in production and service businesses, to calculate the cost of products produced and the cost of products sold.

Content: Concepts related to cost accounting, classification of expenses, determination of direct raw material and material costs, determination of direct labor costs, distribution of general manufacturing costs, Order Cost, Calculation of the cost of products produced in Phase Cost Systems.

Objectives: The aim of this course is to provide students with the ability and perspective to understand, interpret and analyze leadership concepts and studies.

Content: The definition of the concept of leadership, the leader-manager relationship, the characteristics of the effective leader, the characteristics approach in leadership, behavioral approaches, situational approaches and modern leadership approaches constitute the content of this course.